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About Via Middle East

Our vision and drive: Connecting Türkiye, the Middle East, and Global Markets Through Trusted Business Brands

Via Middle East is an Istanbul-based business group with a portfolio of specialized brands across international education, tourism, training, events, technology, student services, and talent mobility.

Founded in 2015 by Abdullah Sabbagh, the company was shaped by more than 17 years of regional and international experience across Türkiye, the Gulf region, the wider Middle East, and Europe.

Built through direct work with students, families, universities, schools, counselors, tourism partners, hotels, healthcare providers, employers, and international organizations, Via Middle East brings market knowledge, trusted relationships, and practical coordination into one connected business ecosystem.

Our Foundation

Built Through Experience, Not Theory

Via Middle East was not created around one single service. It was built through years of real market exposure across education, tourism, cultural heritage, medical tourism, trade support, real estate, export, training, and international student services.

This background created a strong understanding of how people from the Middle East connect with Türkiye and global markets — whether for study, travel, business, healthcare, career development, or long-term opportunities.

Our Business Ecosystem

A Portfolio of Specialized Brands

International education counseling and university placement services for students seeking academic opportunities in Türkiye, Germany, Europe, and other global destinations. Studyköy works with universities, schools, families, and students to create clear, trusted, and practical study pathways.

Language learning and preparation programs for students and professionals preparing for international education, relocation, and career development. The academy supports learners with practical language training, academic readiness, and international preparation.

Cross-border career and recruitment services connecting qualified professionals with international employers and structured mobility opportunities. This division supports candidate preparation, employer coordination, documentation, language readiness, and relocation guidance.

A student support and university representation platform designed to strengthen student experience and institutional presence in key markets. The center supports students beyond admission and helps universities build closer relationships with families, counselors, and local partners.

A global education platform connecting students, counselors, schools, universities, and education service providers. StudyQR is built to make international education more structured, connected, and accessible through digital tools, events, and market engagement.

Tourism and travel services in Türkiye, including incoming tourism, hotel coordination, group programs, cultural travel, transportation, and destination support. Beroea connects travelers and partners with trusted hospitality and tourism services across Türkiye.

HAVE QUESTIONS?

Frequently asked questions

Clear answers about Via Middle East, our business lines, brands, partnerships, and international services.

Via Middle East is an Istanbul-based business group connecting Türkiye, the Middle East, and global markets through specialized brands in education, tourism, training, events, technology, student services, and talent mobility.

The group operates across international education, university placement, language training, incoming tourism, education events, student services, digital education platforms, and cross-border talent mobility.

The Via Middle East portfolio includes Studyköy Education, Studyköy Academy, Beroea Tourism, Student Happiness Center, ISTL, StudyQR, and Talent Mobility.

Via Middle East works with students, families, universities, schools, counselors, hotels, tourism partners, healthcare providers, employers, professionals, and international organizations.

The company operates from Istanbul with strong connections across Türkiye, the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan, Egypt, Germany, Europe, and the wider MENA region.

Partnerships can include student recruitment, university representation, education events, counselor engagement, tourism programs, training projects, digital education solutions, and talent mobility pathways.